UF Students Love the Waffle Taco


Our most viral post ever went out last week. This is it:


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Great job students! Taco Bell’s Waffle Taco is the most shared and viewed thing we’ve ever posted.

What’s really interesting though is a complete by-product of this event. When we went back to look at the number of views we had, formerly known as “reach”, Facebook changed the text to “This post was served to…”

The post was served. Interesting…What does it mean to serve? Let’s ask the google.

We all know that Facebook is squashing the organic reach of pages like the one we run for the CEI (like us on facebook!) but now the conversation is turning from reach to service. See how the tone changes. We used to see this as happenstance, that “my post only reached a small percentage of my likes.” But now the discourse is completely altered to a deliberate sharing of your posts. Facebook will be happy to serve your posts to users. And if you want them to serve more users, you have to pay up. This new positioning has a great effect on the perceived relationship you have with your page, and the one your page has with Facebook. Don’t forget who’s in charge…
The social media marketer in me weeps at this new paradigm.
The entrepreneur in me applauds Facebook for enhancing it’s business model. For us it means the free rides are just about over. For them it means more money in the bank.

The greatest auto-reply ever



Laura and I are planning the first ever Gainesville StartUp Games. Follow us @GNVStartUpGames. While looking for help and guidance we emailed the folks from the Original Austin games.

Then I got this auto-reply:

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“Your email was delivered, but it may not be read. I’m in the SXSW Vortex and only occasionally can come up for air. If your message is something I can answer with a “yes” or “no” it is much more likely to get a reply. If you don’t hear from me by March 13, you should try resending your message.

If you’re going to be at SXSW…

Then I went to his website, Capital Factory is an incubator and Joshua’s bio is: “Joshua Baer helps people quit their jobs and become entrepreneurs.”

So I’m totes jelly. Austin sounds like an entrepreneurial dream, and that’s the direction we are going! Kudos to Josh and the Austinpreneurs. Keep up with us as we develop the Gainesville StartUp Games!