Our most viral post ever went out last week. This is it:
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Great job students! Taco Bell’s Waffle Taco is the most shared and viewed thing we’ve ever posted.
What’s really interesting though is a complete by-product of this event. When we went back to look at the number of views we had, formerly known as “reach”, Facebook changed the text to “This post was served to…”
The post was served. Interesting…What does it mean to serve? Let’s ask the google.
We all know that Facebook is squashing the organic reach of pages like the one we run for the CEI (like us on facebook!) but now the conversation is turning from reach to service. See how the tone changes. We used to see this as happenstance, that “my post only reached a small percentage of my likes.” But now the discourse is completely altered to a deliberate sharing of your posts. Facebook will be happy to serve your posts to users. And if you want them to serve more users, you have to pay up. This new positioning has a great effect on the perceived relationship you have with your page, and the one your page has with Facebook. Don’t forget who’s in charge…
The social media marketer in me weeps at this new paradigm.
The entrepreneur in me applauds Facebook for enhancing it’s business model. For us it means the free rides are just about over. For them it means more money in the bank.
Most folks know that I write our posts, and I’m male, so it was a real delight for me to be invited to the annual Women’s Summit coordinated by CEI’s very own Katharine Burks. At the summit we attempted to make it more interactive for the participants. If you’ve been in any of the rooms in Hough Hall, you’d know they are all very high-tech and notably two projectors in each room. While the one projector displayed the slides of our speakers, the other one displayed a tagboard.
What is a tagboard? It’s pretty neat. Anything that anyone posts on a public social network using our hashtag gets displayed in live time. So while our speakers spoke, I live tweeted, and our students could jump in the conversation sharing quotes, images, and adding their own two-cents.
Many times speakers feel like they are being neglected by an audience looking at a laptop screen or a smartphone. However, using tagboard allowed for our students toactually be more engaged with the content than otherwise.
Here’s another cool thing: we never announced what we were doing. The page was loaded and ready when the students arrived, and once they saw how it worked, they just dove in and needed no instruction.
This is a shot from the beginning of the program. To read any of the posts from that wonderful summit, just look up the hashtag #UFCEIWS
Laura and I are planning the first ever Gainesville StartUp Games. Follow us @GNVStartUpGames. While looking for help and guidance we emailed the folks from the Original Austin games.
Then I got this auto-reply:
“Your email was delivered, but it may not be read. I’m in the SXSW Vortex and only occasionally can come up for air. If your message is something I can answer with a “yes” or “no” it is much more likely to get a reply. If you don’t hear from me by March 13, you should try resending your message.
Then I went to his website, Capital Factory is an incubator and Joshua’s bio is: “Joshua Baer helps people quit their jobs and become entrepreneurs.”
So I’m totes jelly. Austin sounds like an entrepreneurial dream, and that’s the direction we are going! Kudos to Josh and the Austinpreneurs. Keep up with us as we develop the Gainesville StartUp Games!
Our conservation minded friends at Office of Sustainability posed this challenge:
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The first question, regarding value and waste, gets lost in translation. Value is interpreted and perceived. If we follow the logic of the linked article, by spending a little more money you get much more pizza, then there is more value to the larger pizza. Now this is different from cost of production and price to customer. However, we can look at this as a customer acquisition cost. The increased production cost in the larger pizza is likely offset almost instantly at the moment of purchase.
Waste is not something I’m really all too familiar with. Loss is something I know. To the pizza proprietor, I don’t see any loss. They produce and the customer pays. Done and done. If you have extra pizza, because you are already overstuffed, then the customer should save it and eat it another time -which means they will require some kind of take-out box. Now how green that box can be I leave up to our preservation partners. But what we see is an opportunity for guerrilla marketing on that pizza box!
So I need to come clean about something, I’m a Master’s of Entrepreneurship alumnus. So when you ask questions about allocation of resources, it’s way over my head. Entrepreneurs don’t allocate resources, because we try to leverage resources. It goes against LEAN principles. Maybe our amigos in Management can answer that one?