Research

Technology enabled multi-channel operations, Business value of Information Technology, Digital Goods Markets

JOURNAL PUBLICATION

 

  1. Kumar, A., R. Telang. (2011) “Product Customization and Customer Service Cost: An Empirical Analysis.”  Manufacturing and Service Operations Management, 13(3), 347-360. [Download]
  2. Kumar, A., R. Telang. (2012) “Does Web Reduce Customer Service Cost? Empirical Evidence from a Call Center” Information Systems Research , 23(3), 721-737 [Download]

 

PAPERS UNDER REVIEW

 

  1. Kumar, A., R. Telang, M. D. Smith, “Information Discovery and the Long Tail of Motion Picture Content.”[Download]
  2. Kumar, A., K. Jerath, S. Netessine. “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services.”[Download]
  3. Kumar, A and T, Yinliang, “Value of IT in Online Visual Merchandising: A randomized Experiment to Estimate the effect of Online Product Video.”[Download

 

PEER REVIEWED CONFERENCE PUBLICATIONS AND PRESENTATIONS

 

  1. “The Impact of Information on Movie Sales Skewness.” International Conference on Information Systems, Orlando, FL, December 16-19, 2012.
  2. “Value of IT in Online Visual Merchandising: A randomized Experiment to Estimate the effect of Online Product Video.” Workshop in Information Systems and Economics (WISE’12). Orlando, FL, December 15-16, 2012..
  3. “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services.” Workshop on Information Technologies and Systems (WITS’12).Orlando, FL December 15-16, 2012
  4. “Modeling Customer Behavior in Multichannel Customer Support Services: An Information Stock Approach.” Conference of Information System and Technology (CIST’12). Phoenix, AZ. October 13-14, 2012.
  5.  “Information Discovery and the Long Tail of Motion Picture Content” Selected for presentation at NBER Summer Institute Workshop on Economics of IT and Digitization ,Boston, MA, July 22-23,2011
  6. “The Broadcast Window Effect:  Information Discovery and Cross-channel substitution patterns in Media Content.” Workshop in Information Systems and Economics (WISE’10). St. Louis, MO, December 11-12, 2010.
  7. “Where’d They Go?   Cross-channel media consumption patterns during Broadcast Blackout Windows.” Sixth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR’10). Austin Texas, June 5-6, 2010.
  8. Impact of Web Portal on Call Center: An Empirical Analysis. Selected for presentation at Workshop in Information Systems and Economics (WISE’09). Phoenix, AZ. December. 14-15, 2009.
  9. Does Web base Self-Services Substitute Telephone Calls to the Call Center: An Empirical Analysis Conference of Information System and Technology (CIST’09). San Diego, CA. October 10-11, 2009.
  10. Impact of Health Web based Self-Service on Call Center. Fifth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR’09). Pittsburgh PA, May 30-31, 2009.
  11. Development of Hybrid Classification Strategy for Mining Skewed Datasets: A Case Study of Indian Customs. The 4th ACS/IEEE International Conference on Computer Systems and Applications. Dubai, Sharjah, UAE. March 8-11, 2006.

 

INVITED TALKS

 

  1. “Modeling Customer Behavior in Multichannel Customer Support Services: An Information Stock Approach” Marketing Research Seminar Series, University of Florida, Gainesville, FL, 19th Oct, 2012
  2. “Modeling Customer Behavior in Multichannel Customer Support Services: An Information Stock Approach” Faculty seminar at Indian School of Business, Hyderabad, India 6th July, 2012.
  3. “Modeling Customer Behavior in Multichannel Customer Support Services: An Information Stock Approach” Faculty seminar at INSEAD, Fontainebbleau, France 1st June, 2012.
  4.  “Modeling Customer Behavior in Multichannel Customer Support Services: An Information Stock Approach” 2012 ISOM Workshop, University of Florida, Gainesville FL, Feb 10-11, 2012
  5. “Information Discovery and the Long Tail of Motion Picture Content” Indian School of Business ,Hyderabad, India, July 8,2011
  6. University of Rochester (21st February 2011- Job Talk)
  7. Temple University (17th February 2011- Job Talk)
  8. Georgia Institute of Technology (4th February 2011 – Job Talk)
  9. University of Florida (28th January 2011 – Job Talk)
  10. University of Utah (21st January 2011 – Job Talk)
  11. University of Arizona (14th January 2011 – Job Talk)
  12. University of Texas Dallas (19th November 2010 – Job Talk)
  13. “Towards an Understanding of Cross-channel Consumption Patterns for Media Content” Wharton Interactive Media Initiative Workshop on Multichannel Consumer Behavior, Philadelphia, December 9-10, 2010
  14. “Multichannel Customer Behavior in Customer Support Services.” Wharton Interactive Media Initiative Workshop on Multichannel Consumer Behavior, Philadelphia, December 9-10, 2010
  15. Product Customization and Customer Service Cost at Call Centers, Institute for Operations Research and Management Science Annual Meeting 2008, Washington DC, October 12-15, 2008
  16. Methodology for Mining Skewed and Dissimilar Training and Application Datasets with Tree Pruning- A case Study of Indian Customs Data. The 40th Annual Convention of Computer Society of India on ICT for National Development. Hyderabad, India. November 9-12, 2005.
  17. Leveraging Customs EDI for Enhancing Effectiveness. The Conference on Policy in Practice: Designing and Promoting Effective Institution. Bangalore, India. September 23-25, 2005.

 

 

WORKING PAPERS

 

  1. Kumar, A., Tan YinLiang. “Advertising effectiveness of Visual Bundling in Online Retailing”
  2. Kumar, A., B. Kitchens, P. Pathak. “Effect of social media over lifecycle of Groupon auction”