The spring 2013 Module 4 pre-trip course (GEB6930 and MAR4956) was lead by Hyunjoo Oh, Elinore Fresh and Hannah Morris. It lasted from March 12-April 23 and met Tuesdays and Thursdays during Periods 9-10 (4:05 pm – 6:00 pm). The study tour in China lasted from May 10 – May 30, 2013.
This Global Retail Leadership Development: China Retail Study Tour is a four-credit course designed to give students opportunities to learn and experience China business practices and the global constraints within which businesses must operate. Students will gain first-hand experience about the Chinese market and will learn about the Chinese consumer markets, the dynamics of retailing, manufacturing and supply chains and the buying habits of its 1.4 billion consumers. Students will receive a regular grade for this course.
Pre-trip in-class course is designed to give students opportunities to learn China and Chinese business practices of the retail industry and supporting industries. The in-class course will use lectures and case discussions to provide the students with the background information of China and the introduction of the industries and companies that students will be visiting. Students will conduct industry and company research. The topics covered in the class include:
- China history and culture
- Government, regions and economic tiers
- Market Strategies
- Retail marketing and E-Commerce
- Customer service and Franchising
- Guangxi and business negotiation
- Business culture and etiquettes
- Survival languages
Special thanks to Hyunjoo Oh, Elinore Fresh, Hannah Morris and Peter Long for planning and organizing this year’s study tour!
JC Penney|Ocean Park|Dick’s Sporting Goods|Fossil|Wal-Mart Headquarter with Sam’s Club |Umbra|Brown Shoe|Chimelong Hotel|Starwood|Young & Rubicam Advertising|Costa Coffee|Toys-R-Us|Outback Steakhouse|Mark Fairwhale|C&A|Lenovo|JD.com|Hyundai|Perry Ellis|Olympic Xin Ao Group
Special thanks to JCPenney for awarding a scholarship to this years program!
2013 China Retail Study Tour Blog created by Lauren Lundberg and John Parady: